HOW TO HELP STUDENTS MANAGE PORTION SIZE BETTER TO MINIMISE UNHEALTHY EATING HABIT?
OVERVIEW
CHALLENGE
University students often face a dramatic shift in lifestyle during their first year, leading to poor eating habits, weight gain, and a lack of nutritional balance. Juggling academic, social, and personal responsibilities leaves little time for planning or preparing healthy meals. Many students either overeat or undereat, with portion control being a major struggle. The challenge is to help students adopt healthier eating habits without adding to their already busy routines.
APPROACH
To address this, Gloob was created as a wellness-focused brand that simplifies healthy eating for students. Central to the project is the Gloob Bowl, a portioning bowl designed with intuitive visual guides to help users serve balanced meals without stress. Paired with a companion website offering meal tips and habit-building support, Gloob encourages mindful eating in a practical, approachable way. Empowering students to build healthier routines that fit into their busy lives.
THE PROCESS
GLOOB (REBOWL)
It features built-in portion lines that divide the bowl into three sections protein, carbohydrates, and vegetables. Making it easy to build a balanced meal without needing to measure or count calories. This visual guide simplifies portion control and helps students eat more mindfully. The bowl also comes with a secure lid, allowing students to prepare meals in advance and carry them easily to campus, work, or the library, making healthy eating convenient and practical even on the busiest days.
SOCIAL MEDIA POST
Gloob's social media posts serve as a powerful way to promote the product, helping to increase brand awareness, engage with the audience, and highlight the unique features of Gloob in a visually appealing
GLOOB WEBSITE
It features built-in portion lines that divide the bowl into three sections protein, carbohydrates, and vegetables. Making it easy to build a balanced meal without needing to measure or count calories. This visual guide simplifies portion control and helps students eat more mindfully. The bowl also comes with a secure lid, allowing students to prepare meals in advance and carry them easily to campus, work, or the library, making healthy eating convenient and practical even on the busiest days.
